| As a product of the development of market economy,variety shows reflect the state of social development and the psychological appeal of the audience.At the same time,cultural consumption,as an important economic growth point in China,keeps transforming and upgrading to meet the needs of the audience.With the audience's entertainment aesthetics showing a trend of diversification and niche,simple entertainment can no longer meet the needs of the audience,variety shows continue to introduce new forms and contents.A few years ago,the market of variety shows competitive talent shows,among which there was no lack of people hot style,appeared in the grand situation.Nowadays,all kinds of programs are in full bloom in the variety show market.Observe class variety in our country from the beginning of birth is in the midst of many national policy norms and guidance,to adapt to the entertainment consumption upgrading program under the reform and innovation of form and content,at the same time satisfy the audience's private domain observation and expressing public psychology,quickly won the public's interest and variety in the market to win a place,become the latest must-haves in the content industry.The rise and development of observational variety is closely related to its own unique connotation and communication strategy.This kind of program combines outdoor reality show with indoor observation,interview and discussion,presenting the audience with a rich observation space.Stars and ordinary people cross as the sample of social observation,the camera lens is kept in a non-interventional state,and the real scene of observation is presented in the way of documentary shooting.In the program,the indoor observation guests observed and discussed the outdoor reality show life,focused on social phenomena and derived topics,and inspired the audience to participate in and express social issues.The program covers multiple relationships between the observer and the observed,presenting the program's theme covering multiple fields such as marriage and love,making friends,job hunting,fitness,etc.,which is aimed at the vast number of young audiences.At the same time,the program's family-style group watching mode expands the audience group to all age levels.The behavior and observation comments of space and time separation put the audience in the enjoyment of the omniscient perspective.In the process of communication,programs are distributed according to the characteristics of different channels,and feature films are mainly put in view of the characteristics of satellite TV stations that coincide with the observation scenes and the appeal of satellite TV brands.Develop various forms of program communication on the network platform,use social platforms to promote the popularity of program topics and shape the main image of program communication.Although China's observational variety shows have achieved a good communication effect with their new communication forms and content of social significance,their communication strategies still have such problems as low content production maturity,lack of integration of publicity and distribution platforms,and only meet the superficial needs of the audience,which are worth deep consideration.Observe such variety show in China in the future development,the need for transmission differential positioning,contents breakthrough limited to products,transmission channels for the whole three-dimensional is applied,through large data and power program intelligent communication,artificial intelligence technology make program connotation from content to obtain rapid development at the same time,play its value,improve transmission quality. |
