Research On Shandong Jiahua International Travel Network Marketing Strategy

As a whole world within the scope of the recent years has been the rapid development of the "sunshine industry"-tourism,which along with the entire society forward,has occupied the global economy industry size,growth momentum in the forefront of the synchronization status.Especially its reflected in the city's economic development continued to rise during the economic role and status of the industry,creating a situation in which to pull the entire economy,promote social employment and even promote the appropriate cultural and environmental aspects are reflected unprecedented effect.Now that it is defined as a world economic development important "pillar industry."As the Internet is gradually developing in depth,almost all travel agencies are "synchronized" felt the important role of network marketing,and how the "gorgeous turn" the process of marketing model changes in their own roles,with a positive attitude to the tourism market in the network all aspects of the requirements of the times appear to become a travel agent can not be careful and serious consideration.As of now,many travel agents in mainland China has made in this regard "response" is just the building and other infrastructure on the site of action,did not look up at the proper height a significant impact on their own network marketing might produce.The tourism product of this "special products" because of its characteristics with the service,often with the production process that is consumption,consumption of space and time to shorten the distance,lack of advance features such as perception,which in turn determines its characteristics more suitable on the web query,browse,purchase and other activities.How to network as "backing" to carry out marketing,has become a topic of today's travel agents must face.In this process,the travel agency is facing more to their macro and micro environment to be examined,and combined with each other and their specific circumstances,and may occur in the form of a series of risk prevention plan to make in the course.Tourism is booming in Shandong Province "sunrise industry",so inevitably faced with fierce competition between the local travel agencies,travel agencies which need not only to innovation in the traditional marketing model,should conform to the trend of online marketing for tourism continuously improve their online marketing level,to be invincible in the competition,thereby expanding its market share.So far,the Chinese mainland to try and research network marketing strategy in its infancy,the relevant marketing theory and market case is not perfect,needs to go through a typical case study found that issues related to the business strategy,and then continue to improve this marketing strategy,and apply it to the actual operation of the market.Although Shandong Jiahua International Travel construction work at the site in this regard,"strike" quite early,but the travel agency's decision-makers actually not really a site as one of the main ways and means of its business promotion and marketing and other related activities,but merely as a kind of propaganda of "complementary tools."Because of this,the features and advantages of network marketing and it did not really get the full and proper use in Shandong Jiahua International Travel operations.A large number of sites which did not get up to date information,and even a lot of time the last update section in the site shows things are already six months ago;the large number of important sections should(such as company profile,new business Introduction,etc.)and even the form of links is still empty;the site itself does not really sound function,especially some important query and search has yet to really be able to use;many tours are listed on the website and the presentation is still the traditional "big pot "line,and not really for the individual's" personality "content,and some" personality "of the circuit design;not really form a proper network of booking and payment activities of" entry";and in the site itself should do various publicity and promotion only "copy from" not really aid sites and tourism industry to do this reflects a series of characteristics to deploy a variety of"remedy" the focus of the class.Nevertheless,Shandong Jiahua International Travel Service with respect to the range of Shandong Province,the majority of peers,the play is still regarded as a travel network marketing in the "pioneer."Given the above,this paper Shandong Jiahua International Travel,for example,to be a series of analysis and research on this aspect of online marketing strategies.This paper is divided into five chapters in total,the first chapter of the research background and so forth to be appropriate;the second chapter of the Internet age by means of tourists buying behavior analysis to analyze travel network marketing advantages and problems;third chapter Shandong Ka China International Travel Service in the network marketing this regard reflects the various aspects,to analyze and sort out their problems and their environment;chapter for various aspects which make simple and targeted discussion The fifth chapter summarizes the contents of the whole chapter,and make conclusions.