A Elevator(China)Investment Co.,Ltd Marketing Strategy Research

With China's rapid economic growth,urbanization speeds up,the domestic demand of elevator elevator market showed a trend of rising,especially the urbanization drive,lower-tier cities driving,vigorously develop the domestic expansion of affordable housing and the old modernization demand such as update.In recent years,some foreign strong international brands in the domestic market expand rapidly,have set up joint venture company competing in the domestic market.Large domestic market also attracted the world's biggest elevator company is the one of the most famous elevator manufacturers-A elevator company.In 2011 A elevator in global sales of new ladder,more than 50%are sold to the Chinese market,at present in domestic 40 branches,more than 300 business outlets.In the face of such A huge market in China and the change of China's elevator market,this article selects A elevator(China)investment co.,LTD.,as the research object,take the market marketing theory,organization,marketing,brand marketing on the basis of theory,using methods such as SWOT analysis and porter competitive strategy,combined with the reality of the Chinese company A elevator for A elevator(China)the company's external market environment opportunities and threats,and internal resource conditions,advantages and disadvantages to conduct A comprehensive analysis,and then use the STP strategy for market segmentation and determine the target market segment of A elevator company,and according to the characteristics of target market segments combining marketing mix strategy for A company's product,channel,promotion strategy in China,and the introduction and training of talents,sales team motivation,customer service and quality control staff core values education put forward the corresponding improvement Suggestions and implementation guarantee.