Marketing Strategy Of Yunnan C Elevator Company

As China’s sustained and rapid economic development, rising of real estate construction, for the development of China’s elevator industry provides a rare opportunity. China as the world’s largest elevator market, like a magnet to attract the elevator brand at home and abroad. American Otis, schindler, Switzerland, Finland kone, foreign capital enterprise in China’s domestic market share reached80%, high levels of the severity of competition to promote a large number of small and medium-sized elevator enterprise’s progress and development, production technology and quality level of domestic elevator enterprises has been steadily improving. In order to be adapted to the development of the market, in the elevator industry structural adjustment and its construction has made great efforts, not only meet the domestic demand, and exports increased sharply. Elevator industry’s management level, product quality, product performance, production technology, and constantly improve the service level, continuous improvement, market order for elevator in our country enterprise’s long-term development to lay the good foundation. But in the face of China’s elevator industry continued to deepen, superior bad discard as the elevator manufacturing enterprises, only grasp the elevator market competition, gradually and the evolution trend of market demand, improve the research and development ability, and on this basis to develop a scientific and effective elevator marketing strategy, determine the corresponding implementation steps, the first to promote modern enterprise organization form to build and continuously improve, in order to not be eliminated by the market.C elevator co., LTD. Is a set manufacturing, sales, installation, service in one of the big local elevator company, by industry competition and the impact of internal and external environment, faced with many challenges, the elevator industry has been attached to the effect of the real estate industry development environment and so on, for C elevator company how to strengthen internal management, enhance the brand image, improve market share and become top priority in the C elevator enterprises. This article will in marketing management, marketing strategy theory, based on the SWOT analysis tool C elevator company is the current market environment, through the C elevator company elevator market development needs and C elevator company in yunnan province, yunnan province sales analysis of the present status of market segmentation, combined with the elevator industry in yunnan province the competition status of clear target market and positioning, put forward the C elevator company in yunnan province should take the market marketing strategy. Thesis research in view of the national elevator in the elevator industry enterprise C elevator elevator to carry out specific analysis on the marketing strategy of company, to the marketing research and development of Chinese national elevator has a certain practical significance.