Marketing Strategy Of Thai A Tourism Company's

Currently,travel companies in Thailand are very competitive.Thailand is well known as one of the biggest Buddhist countries in the world,the land of thousand smiles and islands,popular with its culinary delicacy,and also its tradition.This is why Thailand is well-known as a most visited tourism destination.Thailand nature,environment,places of cultural interest,and decent services lead into the development of Thai travel companies.The way of developing its tourism is by improving the urban competitiveness and revealing its speciality.However,besides having to compete with giant domestic travel companies,Thailand travel companies also have to compete to each other even with the new born domestic travel companies.Author used A travel company as a research object,investigating about the intense competition with other companies,its marketing strategies,market positioning,how to improve of the customer service,and thus increasing the market share and the performance.In the ?end,based on the related marketing theories,the consumer behavior data is obtained through the questionnaires.Moreover,based on the result of the data analysis and marketing theory,we provided some marketing strategies suggestions.According to the result of the data analysis conducted by SPSS,the suggestions for the A company to improve its marketing strategies are explained as follows:1.The company designed a new form of tourism activities,according to the characteristics of tourist groups and tourism objectives,released strategy that considered both tourism quality and tourism groups' interest.2.From the perspective of individual variables,price factor is important for customers,so the service prices should be consistent with the standard,pricing is cleared.3.Company must pay attention to the application of E-commerce,and the network channel.4.Customers also focus on the hotel,therefore increasing the hotel promotion could be a great consideration.5.Company must also pay attention to the complaints or comments given by the tourists to the other travel companies.6.Company must increase the quality of the employee.Apart from having a Guide Practitioners Certificate,company also should hire the professional employee and skills that meet the standard.7.From the tourist decision-making behavior point of view,the tourist will pay the most attention to the reputation of the travel company,and therefore company should improve its reputation.