Research On Inbound Tourism Marketing Strategy In Gansu Province

With the increasingly fierce competition in tourism between regions,how to continue to expand market space and increase tourism revenue on the basis of maintaining the original source market has become a difficult problem for regional tourism development.In recent years,inbound tourism has become the focus of tourism development in various tourist regions,and its development status is an important standard that reflects the level of internationalization of a region and the maturity of the industry.Since the reform and opening up,inbound tourism has played an important role in promoting Gansu's economic development and has become an indispensable part of stimulating Gansu's economic development.At this stage,there is still a clear gap between Gansu's development of inbound tourism and some developed tourism regions at home and abroad.This has become a key issue that needs to be solved urgently.This paper will develop a marketing strategy suitable for the development of Gansu inbound tourism from the perspective of international marketing.This paper firstly expounds the marketing overview of inbound tourism in Gansu Province,and analyzes the problems existing in the process of inbound tourism marketing in Gansu Province.It is concluded that there is a lack of clarity in the marketing process of Gansu inbound tourism.Lack of targeted measures and other issues.Secondly,the environmental analysis method is used to classify the inbound tourism marketing environment in Gansu Province from a macroscopic perspective and a microscopic perspective.It is concluded thatthe overall tourism marketing environment in Gansu is good,but the opportunities and threats coexist.Thirdly,the quantitative analysis method is used to analyze the main source markets of Gansu inbound tourism market,and the concentration of the source market in Gansu in recent years,the pro-study of the source market and the competition status determine the market positioning of Gansu inbound tourism.Finally,according to the segmentation of the tourism market segmentation,the target market suitable for the intensive development of Gansu Province's inbound tourism is selected from various angles,and the marketing strategy of inbound tourism in Gansu Province is formulated in a targeted manner to improve tourism in Gansu Province.Share in the international travel market.