Comparing Research On The Pricing Model Of Pre-ordering Commodity Crowdfunding

crowdfunding is a financing channel through the Internet for small and medium size enterprises or individuals currently.The crowdfunding platform allows the them to initiate public fund-raising activities legally under certain conditions to solve the problem of current financing difficulties.At the same time,it also provides more investment opportunities for the general public to realize the optimal allocation of funds.In this paper,mathematical models are established to study the pricing models of pre-ordering commodity crowdfunding and the optimal decision of the fundraisers and investors in the pre-ordering commodity crowdfunding project,the different pricing models are compared and analyzed,and the items applicable to different pricing models are obtained.In this paper,a theoretical model framework is consteucted by adding the investor's risk preference coefficient and the production cost of the fundraiser on the basis of the model of Belle-flamme's product pre-sale price discrimination,and the decision behavior of investors and fundraisers is analyzed from two stages-the pre-selling stage and the sales stage.The attraction of crowdfunding projects to investors is positively related to the number of investors involved,the additional utility of participation,the risk preference of investors,the degree of price discrimination of the fundraisers,and negatively correlate with the target amount.In view of the characteristics of different products,the fundraiser will take a different way of raising the funds:for a customized product for a special group,such as a star custom commemorative record,or.products restricted by time and weather,such as fresh fruit and seafoods,the fundraiser will adopt one-stage pricing model,if the profit maximization is considered.,fundraisers will choose menu pricing model,and when the two prices' gaps remain unchanged,the greater the difference of the products provided by the fundraisers,the greater the willingness of the high-end investors to participate in the crowsfunding project,which contributes to the higher the success rate and the greater the profit of the fundraisers.In general,the rational fundraiser will be able to predict the market and make a timely adjustment,and then choose whether to enter the sales phase and implement price discrimination to consumers for higher profits.At the end of this paper,based on the theoretical basis of the research results and the trend of the current development of our country,some constructive suggestions have been put forward for the financing process of the pre-ordering commodity crowdfunding.