QinXian Agricultural Products Marketing System Construction Research

Nowadays,there are increosling demands for the uniquerss of food safety.The change of these demands strongly influence our agnacltual market system of produce.In order to maintain its operdtional advantages and ensure the broad market prospect of spedbil produce,the produce must meet the needs of the market and produset pattern should be adjusted to show special produce meeting market demand.However,these huge demands dortk correspond with the currently awkward sttuations in aghculture such as extensive production and sakes made of agriculture,single trading channels and mismatch between traffic capacity and produce suply,so that they can't rely on local characteristic to improve market competition.Based on the reality of agricultureal development in Qimkian,I analyze its special produce through the study of the concept of marketing system of produce and 4P.4C.4R of marketing theory,finding that there are a sting of problems and deficiencies of marketing system in the production,There is a huge challerge for the development and optimization of produce industry.transportation,sales,brand and market in Qinxian's special produce.As for the produce the foundation is weak;It's devoid of technicod transportation;The market share is small;The sales model is single.Analyzing these problems,I integrate the marketing system of special produce of Qinxian and put forward some suggestion to develop the agricultural marketing system of Qinxian.The agricultural producers should be given more instructions from production to sales,from a widening of the trading ways to enhance their competition ability,from only opening information to guide them based on the market demand and from the expansion of production capacity to improve its transport capacity.The integration of agricultural advantages will improve the competitive advantage of produce and the income of agricultural producers.Such as doing marreting swategy of special produce,finding the target market of development,estabbishiny agricultural price system and multipre distribution channels,creating a unique brand of geograprical mark,mastering of logistics disthbution,forming the new thinking of marketing management of produce,establishing brand marketing,extending the industrial chain by green marketing,netboorl marketing and export marketing and increasing the value of produce and so on.I hope that these measures will hare a singificart effect on the estabdshmenx and improvement of produce market of Qinxian.