Research On Characteristic Agricultural Products Marketing Channel Of Gaizhou FC Professional Cooperative

Under the background of the sound and rapid development of the socialist market economy with Chinese characteristics in the new era,with the gradual improvement of the people's material living standards,the needs of the broad masses of the people are also undergoing significant changes.For the development of various industries in the society,it is both an opportunity and a challenge.Now,in terms of characteristic agricultural development field,and compared with the characteristics of agricultural products,the rapid increase of marketization,its marketing development is slow,seriously restrict further expansion of marketing channels,and marketing channel,which is the core of the marketing activity,the research of its theory and practice has become the objective requirement of the characteristic agricultural development.Yingkou city of liaoning province has been a place for businessmen since ancient times.It is located in the east bank of liaodong bay,bohai sea and the south of liaodong bay economic zone.Its superior natural conditions,to construct a large number of characteristic agricultural cooperatives,which includes FC gaizhou city professional cooperatives,cooperatives was established in August 2007,in order to give priority to dozen of brand melon,nectarines,apple,although FC professional cooperatives gaizhou city characteristic agricultural development has made some achievements,but with the rapid development of transportation logistics industry,the characteristics of agricultural products innovation varieties growing,market marketing a variety of FC professional cooperatives agricultural product marketing channel is more and more don't meet the needs of the development of modern agricultural products marketing practice,This paper intends to conduct in-depth analysis and research on the marketing channels of main featured agricultural products of FC professional cooperatives in gaizhou city.Through field research on various marketing channels,the advantages and disadvantages of their actual sales in cooperatives are compared,so as to further expand the development ideas of marketing channels in view of the relevant problems found.It is of great theoretical significance to the optimization and management of agricultural products marketing channels in gaizhou city,and can further enrich the relevant literature on the marketing channels of featured agricultural products.At the same time,the optimization of marketing channels can accelerate the development of rural economy in gaizhou,and provide theoretical support for the development of modern characteristic agriculture in gaizhou or even the whole province.