Research On Development Strategy Plan Of HZ YZ Limited Company

Under the wave of nationalized enterprise reformation,there is an Oil&Fat enterprise restructured from nationalized industry to a joint-stock private enterprise(short for YZ Company).In the beginning of the restructuring,YZ was still competitive in the market and achieved high capita income under the impact of nationalized background and accumulated customer resources.Because of mature market-oriented economy,intensifying competition,industrial consolidation,international industry monopoly,and the security policy of cooking oil in China In recent years,YZ run into the bottleneck and had internal&external problems.The company had run hardly until some risk came and threatened its basic living.For dealing with this adversity,there are various examples of SWOT which are listed in this article.According to the analysis of the result,the article also established strategic target and vision,studies every key factor of strategy,and gives the direction of strategic development.The supporting measures are also discussed in the article for ensuring the strategy runs well in company's daily operation.This article combines basic features under the transition condition of market mechanism,specialty of cooking oil,and actual condition and feature YZ Company,it describes some key methods to help YZ Company survive in the market.In order to beat the competition in the market,YZ company needs to see their own problem and have accurate vision of market,keep the remaining business,develop the key business,and grab the chance of new business discovering.According to the market positioning,YZ should develop the market of second/third-tier cities,choose the superior product small and specially,and seize the market share in the uncompetitive area,gradually build a relatively secure profitable capacity.