Research On The Development Issues And Countermeasures Of Minsheng Community Banks

With the deepening process of interest rate liberalization,China's financial market is undergoing tremendous changes.On the other hand,with the rapid rise of the Internet finance,the banking industry is facing a crucial juncture of development transformation and the traditional profit model of commercial banks is being challenged.While community bank as a new operation mode of commercial banks,has begun to show its strong vitality and profitability.Community finance is an important part of national inclusive financial system,a number of banking institutions have been exploring the construction of community banks.As an integral part of the financial system,foreign community banks have withstood the financial crisis and bank merger tide and played an important role in the field of financial services.Since 2013,the commercial banks have begun to learn from foreign community banks,as a result,the community banks have sprung up in various large and medium-sized cities of China,which makes customers can enjoy convenient financial services near home and commercial banks are able to gain profit and explore market demand.As a new operation mode of commercial banks,community banks tend to be personalized,comprehensive and diversified.Community banks can not only improve the layout of small and medium-sized banks network channel,to a certain extent make up for the blank of financial community and motivate the development of the regional economy,but also narrow the gap between the bank and customer,meet the financial demand of residents and small and medium-sized enterprises,and be advantageous to financial ecological environment.At present,China's commercial banks have been keep exploring the ways of developing community banks.Minsheng Bank took the lead in the layout of community banks,but encountered a bottleneck in the process.How to gain sustainable development according to the domestic situation worth further study,for laying the foundation for the development of community banks in the banking industry.Against this background paper is produced.In this paper,a comprehensive literature analysis,comparative studies,investigation and induction research methods have been used.The use of SWOT analysis method,based on the current situation and problems of Minsheng community banks and at the same time learning from the analysis of other community banks'development mode and experimental results of Minsheng community banks,we put forward Minsheng community banks' development countermeasures.Firstly,carry out the customer segmentation and orientation,identify customers' needs and preferences,increase the risk control of community banks and improve the internal and social supervision mechanism.Secondly,accelerate the innovation of community bank,build products' and services' platform,make "the president of community bank has overall responsibility" as a system,enhance sustainable development of the community bank.Finally,put forward the "efficient and replicable" principle,establish a standardized management model,strengthen the detailed management,and promote Minsheng community banks' systematic development.