Research On Pricing Decision Models Of Dual-channel Closed-loop Supply Chain Under Different Dominant Power And Recycle Models

The shortening of the product life cycle has accelerated the depletion of resources and the deterioration of the environment,and has led to people's continuing concern over the recycling of resources.To this end,many countries have successively introduced environmental protection bills that require domestic companies to increase the recycling of waste products while providing new products to the market.Many scholars at home and abroad have examined the economic feasibility of remanufacturing from different research perspectives.A large number of studies have shown that manufacturers engaged in remanufacturing will not only bring substantial benefits to related companies engaged in remanufacturing,but also create a better living environment for us.In recent years,the e-commerce field has achieved tremendous development achievements in China.It has incessantly brought convenience to people while making people realize that they can play such an important role in product sales.And in real life,a large number of companies have successively opened online direct sales channels,which complement the traditional sales channels to form a dual-channel sales model.The dual-channel closed-loop supply chain,as an economic complex integrating production,sales,and recycling,plays a pivotal role in the recycling economy.Therefore,research on this topic has certain practical significance.For this reason,this paper first sorts out and summarizes the related literature in the field of dual-channel closed-loop supply chain from multiple aspects,and then uses game theory to explore the dual-channel closed-loop supply chain pricing models under different dominant powers.The decision-making of closed-loop supply chain under centralized decision-making,manufacturer-leader and retailer-leader situations further analyzes the influence of consumer channel preference and potential market size on the pricing of dual-channel closed-loop supply chain.On the basis of this,the dual-channel closed-loop supply chain pricing model under different recycling modes was explored,and the two-cycle research perspective was incorporated into the pricing of the dual-channel closed-loop supply chain.Established and carefully analyzed the pricing models for four different recycle models,such as cooperative recycling,third-party recycling,and decentralized decision making under centralized decision-making,including manufacturer recycling and third-party recycling,and compared the two cycle models under the four recycling models.The retail price,wholesale price,and recycling rate of the channel and the total sales of the product within two cycles,thus examining the impact of the differentiated recycling model on its internal pricing decisions.The results of this study are as follows:(1)For the two-channel closed-loop supply chain under different dominant powers,the retail price gap between the online and offline channels has nothing to do with the dominant structure of the market,and it is positively related to the consumer's preference for consumption channels.The two-channel closed-loop supply chain system led by manufacturers has the lowest overall operating efficiency,followed by retailers and centralized decision making.(2)For the two-channel closed-loop supply chain under different recycling modes,when a third party engages in recycling business,its two-period retail price,wholesale price,and total product sales volume remain basically the same;when non-third party recycling(Including the manufacturer's recycling model and cooperative recycling model,the first cycle of dual-channel retail prices and wholesale prices are greater than the second cycle and the total product sales are less than the second cycle.When a centralized decision is made,and when consumers have a greater degree of preference for online down-channel purchases,the online retail price is greater than the online retail price,and vice versa;while the retail price in the first cycle is higher than in the cooperative recycle mode.Third-party recycling model,while the total sales of the product is smaller,the retail price of the second cycle is lower than the third-party recycling model,and the total sales and recovery rate of the product are greater.When a decentralized decision is made and the manufacturer recycles it,its two-period retail price and wholesale price are higher than those of third-party recycling,and the total sales and recovery rate of two-cycle are smaller.