A Business Plan Of Safegrand Technology

At present,the "empty nest" problem of China's family is very prominent.Many living alone,empty nest elderly people are difficult to reunite with their children throughout the years.Most of the time they can only be taken care by themselves.Once facing sudden illness,suffering dangers and other "emergency",they will get into very dangerous situation because of without family or no relatives around.This article aims at this practical problem,developed a PERS(personal emergency response system)business plan through combining with the market research and analysis.Firstly,it analyzed the market demand for of PERS research through the questionnaire design and implementation.At the same time,it analyzed the needs of the elderly.The security needs turned out to be satisfied very difficultly as the empty nest elderly is increasing gradually.In order to shooting this issue,the article puts forward the solution of the PERS and introduces the function and characteristics of the personal emergency response system,and analyzes the future development trend and market trend of the product.Secondly,it analyzes the current status of domestic and foreign PERS and deploys the market analysis systemically.The research shows that China has not favored the market because of the factors of design,lack of systematic research,unreasonable product function,economic factors,concept factors and policy factors.In addition,it analyzes the company's PERS product's production and operations,which are divided by sub-assembly and main assembly production.Which sub-assembly will be outsourced to the external OEM,therefore,the company puts forward on setting the production process parameters,improving the product process control testing,transportation process testing and other product quality testing methods.and discusses the assembly of production flow chart.And it comes out the product research and development innovations from three aspects of the function,shape and color.Then,the paper analyzes the PERS from the aspects of product locality and product positioning,and further analyzes the market segment of PERS according to geographical factors,demographic factors and psychological factors.Based on this,it puts forward the favorite price and the priority of functionality as the marketing strategy.Followed by the analysis of the domestic and foreign competitors in the industry,it discusses the choices of the customers and suppliers,and analyzes of the difference between PERS and the elderly mobile phone,and demonstrates the significance of PERS products and promotional value.Finally,it makes a forecast on the finance performance of Safegrand Technology(Hong Kong)Co.,Ltd.in the next five years through the combination of product analysis,marketing and development strategy.Based on three financial statements of the forecast,the results show that PERS venture income rate is equal to 21.6%,and the investment period is around 3.23 years.We can see that the return on investment is considerable in this business plan.Besides,the venture risk of PERS is discussed,and it points out that we need to pay more attention to the potential market competition risk,purchasing risk,operation risk and social risk to this project.We must establish the risk control ways through three aspects of concept risk value concept,risk control strengthening and building capital protection.