Business Plan For YIFANG Digital Pen Project

Yifang Digital Technology Co., Ltd. was established in1999。 With U disk business start to become the development direction of this field and the top ten volumeexport manufacturers in the worldwide。In2003began to enter the field of MP3/4has become a leader in the field。 In2008move into the MID (Tablet PC) field once made400-500K monthly shipment of success。However, In2013under the impact of the economic environment, Yifang tablet businesses are encountered a bottleneck of development。 At this point, by means of a digital pen technology acquisition, it happens to be good opportunity to drive change in development for whole company。 By adequate market research, through in-depth research and analysis, especially formulatethe Yifang Digital Pen project business plan。Through the analysis of market as Ill as planning and implementation of marketing plans, I carry out brand building, technological innovation, operations and production arrangements of the project。 At the same time I have data collection and analysis about human resource planning, financial risk assessment and so on。This planning willgive guidance to theDigital Penproject from beginning establishment to the late implementation。Combined with marketing, operations management, human resources management, financial management, project management and other related theories, on the basis of actual operation, I have summary and analysis of the project and provide management ideas to further development of the project。 Use of product development analysis and I developed appropriate product positioning and strategy based on the analysis results。Make out the rolling production schedule based on Sales staff feedback and comments on the collection of product markets。Through the use of ERP systems to calculate the material needs and arrangement of incoming material, By ABC classification of inventory supplies, I can achieve effective control of inventory purposes, By PDCA continuous improvement methods to achieve lean production and control production line, I use the appropriate theory of human resources planning to do the planning of the project team staff。To ensure the efficient operation of the team, I implement effectively motivate to team members with the help of targetmanagement performance model。I calculated through the key financial indicators of project inventory turnover, return on sales, the main gross margin, total asset turnover ratio, to optimize operation mode of the project。By SWOT analysis of the project, I come to the preliminary analysisof project and investment advice。With utilization management of Gantt chart, I have planning and management to the progress of the project。In order to ensure the efficient operation of the project, I established matrix management organization model for the project implementation and management。Through a complete analysis and planning on digital pen project, so that I can help the company to conduct a comprehensive strategic and tactical deployment。In order to achieve the company and the project win-win situation, Itry to minimize project risk and achieve the project into production as soon as possible。Meanwhile, it can drive company upgrading on operationstrategy as well as reform。...