| Rural tourism,as a new type of tertiary industry,which combines agriculture and tourism,has also led to the development of a series of related industries,effectively alleviating the employment pressure in rural areas and driving the development of local economy.An important way for the masses of rural tourism to get rid of poverty and become rich.However,the development of rural tourism is a comprehensive problem of rural society,its purpose is to make the village in the future to obtain a sustainable development capacity.Therefore,in the use of the original resource endowments to develop rural tourism market at the same time,focus on the protection of local residents of the original life is also very necessary.Coordinating the relationship between multi-stakeholder groups is of great significance to improving rural economic,social and environmental benefits.In view of the above understanding,this study takes Zuoquan County as the research object,starting from the analysis of domestic and foreign rural tourism related research from the perspective of its stakeholders,namely government,tourism enterprises,local residents and tourists.This paper constructs the theoretical framework of the research on the development of rural tourism in Zuoquan County,which is based on the theory of stakeholder,and uses the game theory as the basis for the study of the rural tourism development in Zuoquan County.This paper analyzes the conflict game and cooperative behavior among the stakeholders in the development of rural tourism,which can provide theoretical guidance and practical reference for the sustainable development of rural tourism in Zuoquan County.In this study,the study of tourist value theory is introduced into the study of rural tourism,and the model of recreational satisfaction based on perceived value is constructed.The exploratory factor analysis method and the structural equation model are used to study the satisfaction degree of rural tourism recreation in Zuoquan County.The model provides a practical analysis tool for the tourist value management of scenic spots.At the end of the article,the author puts forward some suggestions on how to promote the sustainable development of rural tourism in Zuoquan County from the perspective of various stakeholders.However,due to the limited existence of time and individual ability in this paper,there are some shortcomings in the empirical study,and the reliability of the research conclusion needs to be further tested,hoping to improve in the future research. |
