Research On The Development Of Rural E-commerce

Thanks to continuous popularization of the network,there has been a dramatic shift in farmers'production and life.Meanwhile,rural e-commerce is emerging and has been developing rapidly.In order to change the rural industrial structure and promote industrial upgrading in China,which is a big agricultural country,the development of rural e-commerce is necessary.In 2015,the No.1 document in Central Committee clearly pointed out that more modern distribution ways of agricultural products should be introduced,and that the construction of agricultural e-commerce platform should be supported by e-commerce,logistics,trading,financial and other enterprises,which means that the development of the rural e-commerce has great significance.The development of rural e-commerce can change the slow circulation of agricultural products in rural areas,and promote agricultural products,so that the income of farmers can be increased,and the industrial structure of rural areas can be further improved,which not only improves the competitiveness of agriculture in China,but also accelerates the development of lagging regions and narrows the gap between urban and rural areas.However,rural e-commerce has been facing a lot of problems recently,such as backward rural infrastructure,incomplete logistics system and limited network information,these issues are restricting the development of rural e-commerce.As a result,by comparing the rural e-commerce,learning the status of Chinese rural e-commerce development with its problems during the development,this paper has further put forward targeted and feasible suggestions.This paper has five chapters:Chapter 1,the introduction.By reading a large number of relevant literatures on rural e-commerce,understanding the concept of rural e-commerce at home and abroad with its theory,this chapter defines of corresponding concepts of rural e-commerce and the scope of this paper,analyzes the research background of rural e-commerce and introduces the research methods and contents of this paper.Chapter 2,five typical models of rural e-commerce in China.The typical models of rural e-commerce in China are introduced and analyzed in detailChapter 3,the current development of Chinese rural e-commerce.By consulting correlative literatures and doing some investigation,this chapter introduce several aspects of Chinese rural e-commerce development,which includes development speed,government support,the development trend,etc.Chapter 4,the restrictive factors of the rural e-commerce development in China.Through the analysis of the current situation,as well as other literature and the investigation,we have found out the restrictive factors of the rural e-commerce development in China.Chapter 5,the countermeasures and suggestions for the development of rural e-commerce in China.Some targeted and feasible countermeasures and suggestions are put forward in order to solve the above problems.