Study On The Evaluation Of Operating Performance For Rural Commercial Bank In Jiang County

As a major rural areas financial institutions,Rural Credit Cooperatives(RCCs)plays a role of main force in rural finance.The central file no.l of 2014 emphasis to strengthen the service function of agriculture,stable county legal persons' status,strengthen the responsibility to service agriculture.In other words,the development of RCCS affects the rural finance development.It is best to supervision and management process and results of Jiangxian Rural Commercial Bank,to prevent the occurrence of deviation in the process of strategic goals.On the basis of analysis Jiangxian Rural Commercial Bank and combined with the status quo,This article using Questionnaire survey method and Balanced Score Card obtained 18 indicators from finance,customer,internal process and learning and growth for empirical analysis,the result shows that Jiangxian Rural Commercial Bank's Operating Performance is ordinary.This article put forward suggestions for its Operating Performance,that is optimize the credit structure,reduce the credit risk;strengthen the non-performing loan recovery;innovate financial products;guard against all kinds of risks.