Research On Credibility Evaluation Of Timber Trade Enterprises In China

Wood is one of the most widely used raw materials.At the same time,it is an important commodity for international trade.It is an indispensable material resource for protecting the national economy and satisfying people's needs.The scarcity of China's forest resources and the conflict between market supply and demand have prompted timber imports to become the main method of reducing demand pressure.After the liberation,China began to set up a certain scale of wood processing industry,which promoted the rapid development of the wood processing industry.Especially during the recent 30 years of reform and opening up,the scale of wood processing in China has been considerably increased.However,due to the relatively late research and construction of the credit system of China's timber trading enterprises,the integrity system of timber trading enterprises has not yet been established or is not perfect,and there are still many problems in enterprise credit evaluation.For example,the scientific and reasonable indicator system for the integrity evaluation system has not yet been established;the enterprise integrity evaluation has no rules to follow.These problems have caused the increase in the cost of enterprises,the loss of customers and other serious consequences,hindering the healthy and orderly development of timber trading companies.First,this paper determines the research scope,research ideas and research methods of this paper by sorting out relevant research results at home and abroad and using the theoretical basis and methods.Then from the enterprise's sense of integrity,government departments rewards and penalties,credit risk and credibility of the four aspects of credibility to analyze the issue of integrity.At the same time,it selects the five indicators of good faith foundation,enterprise credit record,financial ability,risk control ability,management and service as the criterion level,and establishes an evaluation index system for the integrity of timber trading enterprises.According to the evaluation index system,fuzzy comprehensive evaluation and tomographic analysis method were used to establish the timber trade honesty evaluation model:the AHP method was used to determine the weight of the evaluation index;and the fuzzy comprehensive evaluation method was used to calculate the enterprise integrity evaluation score.The final case study analyzed the integrity of Guangzhou Yuzhu Timber Co.,Ltd.The results show that the research on honesty evaluation of timber trading companies can improve the integrity of the timber industry,help to promote the healthy and orderly development of timber trading companies,and help improve the competitiveness of enterprises.