| With the rapid development of electronic information technology,the impact of the internet on traditional industries has become increasingly significant.In the financial field,the deep integration of the internet and finance has created internet finance.Internet finance has had a major impact on traditional financial institutions such as commercial banks with its unique mode of operation,and has influenced the development track of the traditional business of commercial banks with various complicated innovation modes.On the one hand,the widespread deployment of internet finance by internet companies has brought a tremendous impact on traditional financial institutions such as commercial banks.The third-party payment has developed rapidly and has impacted the liability business and intermediary business of commercial banks.The development of internet investment,which has also affected the liability business and intermediary businesses of commercial banks;internet financing businesses such as P2P have become more standardized and compete with commercial banks' asset businesses.On the other hand,the development of commercial bank's own internet finance business brings a substantial amount of intermediary business income.The use of internet technology helps commercial banks to improve efficiency,reduce costs,and improve service levels.In addition,different types of banks differ in their property rights structure,market position,business model,and value concept.In short,the rapid development of internet finance companies will have an impact on the traditional asset business,liability business and intermediary business of commercial banks,which will in turn affect the profitability and profit structure of commercial banks;at the same time,commercial banks are also using internet technology to enhance efficiency and competitiveness.With the joint impact of internet financial companies represented by third-party payment and the commercialization of commercial banks represented by online banking transactions,how will the profitability and profitability structure of China's commercial banks be affected?What are the differences in the effect of internet finance between different types of commercial banks?Clarifying the effects of the development of the external and internal internet finance of commercial banks on the profitability of commercial banks,this has important practical significance for commercial banks in China to improve profitability and improve the profitability structure.Therefore,this article is based on the development of internet finance companies outside the commercial banks and the development of the internet business within the commercial banks.From three dimensions of internet investment,internet financing and internet payment,this paper analyzes the relationship between internet finance and commercial banks' profitability and profit structure.Based on theoretical analysis,this paper proposes the assumption that internet finance affects the profitability and profit structure of commercial banks.Using quarterly data from 16 commercial banks in China from 2013 to 2017 to establish an individual effect model to examine the impact of internet finance companies and bank's own internet development on the profitability and profit structure of various types of commercial banks in China.Based on the theoretical analysis and empirical test results,this paper finds that the development of internet finance companies outside the commercial banking system has eroded the profits of commercial banks,adversely affected the profitability of commercial banks,but promoted the improvement of its profit structure.The development of internet finance within the commercial banking system not only promotes the growth of non-interest income,but also enhances the efficiency of commercial services and reduces the cost of services.In addition,the impact of external internet financial companies and the progress of commercial banks' own internetization have different effects on different types of banks.Based on the above conclusions,this paper proposes that commercial banks should expand internet finance business,strengthen the application of financial technology,and promote the diversified development of profit structure. |
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