Research On Competition Strategy Of Weifang F Chain Convenience Store

China's retail industry began to gradually develop after the reform and opening up,which is more than a hundred years behind the Western countries.The appearance of chain convenience stores in China is relatively late,but with the continued development of China's economy,this new type of retail business is rapidly gaining popularity.In recent years,rapid advances in information technology have dramatically changed people's lifestyles,and consumer demand for convenient services has gradually increased.The development of the network has brought about consumer demand and preference for personalization.The retail business of the physical industry has been impacted.The convenience store has relied on the characteristics of its convenience service to win the favor of the majority of consumers and has grown in contrarian conditions.It is of great significance to carry out research on the competitive strategy of chain convenience stores in order to grasp the trends of the industry in a timely manner and achieve a steady increase in profits.This article elaborates on the development of the company's strategic theory through the careful reading of numerous strategic management books.It uses a variety of strategic theories and tools to analyze the specific circumstances of the F chain's convenience:First,the PEST tool is used to conduct the F chain convenience store's macro environment.Analyze and establish Porter's five force model to analyze the retail industry's competitive structure in Shandong Province,draw the company's external environment,summarize the company's opportunities and threats,and establish a F-convenient external factor evaluation matrix(EFE);The elaboration of internal organization,resource capabilities,and core competitiveness of F convenience stores summarizes the company' s internal factor evaluation matrix;this establishes a SWOT analysis table and concludes that the company has a good regional competitive advantage,and at the same time formulates a long-term F convenience store.Short-term strategic goals,and choose a differentiation strategy as the company's competitive strategy.Combining with the actual situation of F-family facilitation,differentiated store formats,differentiated products,differentiated services,and differentiated talent pools are used as different approaches to strategic implementation:1.The store's form is different.F convenience stores should carry out unmanned convenience store projects,seize the favorable position as soon as possible,fill the gaps in the market,use the existing convenience store operation and maintenance experience and their own favorable conditions,and accumulate no one's convenience management experience and industry big data for the group company's further development.Development provides reference.2.Managing product differentiation.In the existing food department store products,the increase of fresh food items in community stores is not only a current consumption trend,but also meets the convenience needs of consumers and increases store traffic.3.Service differentiation.F chain convenience to provide consumers with more comprehensive than the competition,detailed service.Using the company's existing membership,the company will timely release the company's sales activity notice,in addition to some consumers in need to send a full range of information services,pay attention to the communication and contact with customers.The final realization of the store from the logistics station to the information station,service station functions change.4.Talent reserve is different.Responding to the current shortage of high-level talents in the company and the problem of older employees and lack of vitality,it is proposed that the company should build a new employee team through internal selection and external recruitment,and at the same time improve the company' s human resources management system and incentives to fully mobilize employees.Work enthusiasm.In the Internet era,physical retailers can only survive in the fierce market competition by selecting the right competitive strategy based on their own situation.F convenience stores are typical representatives of many regional chain convenience stores in China,seizing the opportunities of the Internet and providing new opportunities for the development of the company.power.