Research The Customer Classification Management Of M Company,Bases On Customer Value Analysis

With the development of electronic manufacturing technology and the development of informatization,information exchange is becoming more and more convenient,enterprises enjoy the convenience of communication is also facing unprecedented market competition.The maintenance ability of its core customers becomes the key factor for the survival and development of enterprises.The precondition is to implement subdivision management to identify the core customers,and to allocate the limited resources of the enterprise to the maintenance and development of the core customer relationship in order to gain the real competitive advantage of the enterprise.How to effectively realize customer segmentation management,improve the level of customer relationship management in electronic parts industry and OEM industry of electronic products,enhance the loyalty of core customers,and create more economic and social benefits for enterprises,is an important task faced by electronic parts industry and electronic products foundry industry.In customer segmentation management,calculating customer value is an important method and means to implement customer segmentation management.But the customer subdivides the management in this company still in the initial stage,in the electron profession research and the discussion is not enough,its application still has some problems.In this paper,the customer relationship theory,customer value theory,customer value theory based on customer segmentation management concept,as well as domestic and foreign research results are discussed;then it analyzes the special situation of M company's marketing management,and summarizes the traditional customer management mode and existing problems with M company type.The necessity and feasibility of implementing customer segmentation management are put forward.Thirdly,on the basis of the previous article,based on the application of customer's current value,customer loyalty and customer's potential value in customer classification,this paper constructs a customer segmentation model,which provides a basis for the rational allocation of resources.Finally,to M company as a case,discusses how to use this customer segmentation model to improve customer segmentation management.