Research On Customer Relationship Management Of China Minsheng Bank Nanchang Branch

The intensified competition of commercial banks has prompted commercial banks to pay more attention to the management of customer relationships in the daily business management process.The ability of commercial banks to gain customers and customer relationship management capabilities will become the core competitiveness of commercial banks.All along,the management of commercial banks has always stressed the "customer-centric" business philosophy,but in the actual management of commercial banks,the customer did not have an important strategic position.This paper studies the customer relationship management of Minsheng Bank Nanchang Branch as the research object,and draws the following conclusions through in-depth research:(1)Existing problems in the customer relationship management of Minsheng Bank Nanchang Branch.At this stage,there are many problems in the customer relationship management of Minsheng Bank Nanchang Branch.For example,customer relationship management stays at the business level,it does not rise to the strategic level of the bank,the phenomenon of customer information islanding Serious,precise marketing and cross-selling inefficient,lack of motivation of the client manager team,the lack of complex talents.(2)Reasons for the problems in customer relationship management of Minsheng Bank Nanchang Branch.Causes of problems in customer relationship management of Minsheng Bank Nanchang Branch include lack of strategic positioning of customer relationships,insufficient awareness of customer relationship management,and lack of integration of information systems,resulting in customer information can not be shared and used,customer relationship management mechanism is not mature,restrict customer relationship management.(3)Optimization strategy for customer relationship management of Minsheng Bank Nanchang Branch.In order to enhance the customer relationship management capability of Minsheng Bank Nanchang Branch,we can proceed from four aspects.Specifically,the importance of improving customer relationship management from a strategic perspective and strengthening the Awareness training in customer relationship management,building a large platform for customer relationship management,supporting precision marketing and cross-selling,deepening customer demand management,enhancing differentiated marketing capabilities,building a talent management system for customer managers,and attracting and retaining talented individuals.This paper deeply analyzes the current situation of customer relationship management at Minsheng Bank Nanchang Branch and existing problems at the current stage,and further proposes countermeasures to optimize customer relationship management of Minsheng Bank Nanchang Branch,which will help improve the ability of Minsheng Bank Nanchang Branch to manage customer relationships.At the same time,it can also provide reference for joint-stock commercial banks to improve customer relationship management.