Marketing Research On POS Payment Business Of Sd Group

As POS payment field in China’s rise, there is a trillion market, which is increasingly fierce in the competition, POS payment market has make a competition from the past a single price competition and capital strength, steering to products, services, customer oriented comprehensive competition development, As a result, the enterprise for POS payment has to take into account for customers, markets, value and marketing strategy.Therefore, how to develop and implement innovative marketing strategy, service mode and operation mode, which has become the key to win as an enterprise for POS payment. The enterprise for POS payment must be based on formulate their own long-term strategic planning, makes an understanding and give good services to our clients while develops clients, and makes continuous innovation from the technology, products, services and marketing strategies, to promote their own marketing ability, promote the development of comprehensive and appreciation POS payment benchmarking, meet customer personalized and diversity demand for high-end customers with urgent need of POS payment solutions.As one of the domestic POS payment’s giants, SD group continuously in recent years by reform and innovation, formulate and implement a series of professional service standard, and high-end customer cooperation, according to customers’needs to provide solutions of POS payment, and strengthen financial branches all over with close cooperation, take a lot of market share for POS payment in the nationwide, and achieved good effect, but also exposed a series of problems. Therefore, it is necessary to conduct a comprehensive thorough analysis and research to SD group’s marketing strategy in POS payment business, so as to further improve and enhance the marketing strategy and provide implementation safeguard measures for SD group.This paper uses Marketing, PEST, Michael Porter’s five competitive forces model and SWOT analysis method and related theory, also analyses the POS payment business of SD group for marketing present situation, study the internal and external marketing environment for the SD group, while analyzes the SD group’s strengths, weaknesses, opportunities and challenges, and a comprehensive analysis of matrix; Using the STP marketing positioning analysis, through to the automotive and real estate industry, sells kind, logistics class, retail store class, chain store category, set mall class, financial trading classes, business class, electronic business and so on,in addition segmentation of POS payment market and selection of target market and positioning of target market; Finally, puts forward implementation measures for the SD group POS payment business marketing strategy. the SD group will continually make an innovation and improving of the marketing strategy and operation mode of the future, as the supervision departments and the legislature constantly improve the business of rules and regulations, will be in great potential market of POS payment business, realize product variety, professional service, operation, providing management modernization.