Study Of The Factors And Problems Affecting The Entry Of Italian Furniture In China

It can be honestly said that this paper is one of the great achievement in the course of my study in China like a foreigner student.The reason why I thought was worth to research about the trade between China and Italy,is because the relationship between the two countries is becoming closer,and most of all is because I am from Italy.In 2016,Italy furniture exports to China increased by 21.9% and the total amount of exports was 341 million euros,Italy has become the largest importer of furniture in China,so the main purpose of this research is to identify and study the factors that restrict or encourage the entry of Italy products into the Chinese market,the problems still existing and the causes of the problems,and analyze the favorable and unfavorable factors from the perspective of Italian furniture export to the Chinese market.The structure of the paper consists of three parts: introduction,main part and conclusion.In the introduction,I introduce the background and theoretical basis of the study.In the second part,first summarized the trade situation between the two countries from the start to the development stage,and second introduces the furniture industry cluster and write to both favorable and unfavorable factors exports of Italian furniture to China,which include the culture,concept of made in Italy and the knowledge of Chinese consumers of the Italian products,Chinese local market competitiveness and laws for the export.In view of the results,I put forward the countermeasures and development prospects of promoting the export of Italy products to China.On this basis,the conclusion of the study is put forward in the last part.