The development of an import-export system, which allows Italian players in the food and beverage sector to enter into the Chinese market place, is the next step to be accomplished. The Chinese market "still" offers great opportunities for the made in Italy, especially for the food and beverage industry. The goal of this thesis is to provide a comprehensive analysis of the import-export situation between Italy and China, focusing on the food and beverage sector. Finally, to report about an important initiative, just started, which has the aim to help food and beverage Italian producers, to penetrate the Chinese market. |