| Under the background of the “ Internet+ ”,the mergers among platform enterprises are becoming more and more popular,such as Youku and Tudou,Didi Taxi and Uber,Qunar and Ctrip and so on.The platform enterprises have been gradually realized their limitations,and the necessity of the developers and users on the platform of viscous.Taken by the stronger firms,the small one will occur the risk of annexation,The software platform may provide users with diversified products as the goal,meeting the kinds of developers demands,which can improve developers' platform stickiness and conversion costs to avoid the loss of existing developers.Then,developers make application software development and creation.Finally,the users download it,that can turn to actual profit.From this perspective,the platform appearance to third-party developers may directly affect the platform value,that is to say,platform appearance is one of the most important factors that affect the growth of platform value.On the basis of previous research,this paper makes a systematic study and analysis on the composition and operation mode of software platform from the view of developers' using open data resources avaliably.In addition,the definition and connotation of platform attraction are discussed in detail based on resource base,open innovation,platform and bilateral market theory,and join the developer scale as a mediating effect and platform openness as a moderating effect respectively,which affect mechanism on platform value.Through comparative analysis and empirical study,we can find that stability of the platform,user scale and the service level have significant positive influence on platform value,developers mediation role in scale or verified;The open width of the platform positively moderates the influence of developer scale on the platform value;But when open depth in a low level,it has a positive adjustment in developers scale affecting the value of the platform;When in a high level,it has an opposite influence.Thus,the moderation of open depth is only partly supported.Commercial liquidity has a positive impact on the platform value as well.Finally,the mediating effect of developer scale between commercial liquidity and platform value has been no supported yet.This paper for platform dominant firm how to improve the platform appearance of third-party developers,select the openness of the problems in the process of opening to the outside world,promote open innovation platform and liftplatform,which is of important enlightenment to the sustainable platform development. |
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