A Study On The Analysis And Evaluation Of Urban Tourism Competitiveness

Competition is the inevitable outcome of market economy.With the tourism industry becoming the largest industry in the world,the research on tourism competition has become a hot topic among scholars at home and abroad.City is a carrier of modern tourism development,the national and regional competition of tourism are implemented through urban competition.therefore,city tourism competitiveness research has attracted wide attention of scholars both at home and abroad.Based on the.theories and methods of tourism,geography and regional economics,this paper creates a theoretical model of urban tourism competitiveness based on the model of porter diamond.Based on the previous experience,a set of index system including 3 primary indexes,8 secondary indexes and 33 three-level indexes was established.Using the entropy weight TOPSIS method and the obstacle degree model to study the urban tourism competitiveness of changsha city,Compared with the other 5 provincial capitals(hefei,nanchang,wuhan,zhengzhou and taiyuan).Then compared the urban tourism competitiveness of changsha city from 2006 to 2015,find the existing problems,put forward the development strategy.Research results show that the spatial scales,the development of tourism in changsha city,the gap of wuhan city is bigger,but well ahead of taiyuan,zhengzhou,hefei,nanchang city;In terms of time scale,the urban tourism competitiveness of changsha city has developed rapidly in 2006 and 2015.Among them,the development speed of 2006-2010 is relatively slow;From 2011 to 2015,influenced by many factors,changsha city has experienced a rapid development of urban tourism in the past five years.According to the existing problems of urban tourism in changsha city,countermeasures and Suggestions are put forward from five aspects:tourism products,tourism image,tourism enterprises,tourism development environment and tourism development mode.In a follow-up study,to enrich the city tourism competitiveness theory system,and to further establish an index system with universal reference value and strong applicability.To promote the further development of urban tourism.