Southeastern Gansu Development Strategy Research About Ancestor Of Culture Tourism's Tourist Market

Southeastern Gansu is the important part of national Chinese civilization inheritance innovation zone,is the ancestor of culture as the core of the southern culture arid historic district,with deep rich ancestor of culture resources and the superiornatural resources,laid the firm foundation of tourism for the ancestor of culture.This paper generalizes the ancestor of culturetourism resources in Southeastern Gansu,It can be divided into huaxia archaeology culture root,humanities ancestor culture root,tillage culture of zhou dynasty ancestor root,qin dynasty ancestors culture root,national culture root and Chinese medicine culture root.And analysis conclusion is that theyhave many typical features,such as spatial agglomeration,widely distributed;The context is clear and integral;Long history and diversity culture;Rich contents and various types;Strong feeling and strong authenticity and so on.It is of great significance for the development of the ancestor tourism resources in the region and the construction of economic zone.Tianshui has rich regulus Fuxi culture,Nuwa culture,Xuanyuan culture etc.They put literature,history and legends,site and relic as the carrier ofancestor culture resources.It was the Southeastern Gansu's culture typical cluster areas,and the core of the Southeastern Gansu ancestor culture.Especially fuxi temple in tianshui as representative,have unique architectural culture,the sacrifice culture,ecological culture,and international and national famous Fuxi culture tourism brandresources,and become a relatively matureancestor of culturetourism scenic spot and destination.Therefore,in order to develop the regional ancestor of culture tourism source markets,stimulate its huge market potential,this paper would based on the Fuxi temple scenic area as the breakthrough point,carried outin-depth tourism market investigation and study,and aimed at the tourist market present situation and existing problems gived specific analyses,and conduct research on Fuxi temple scenic area and Southeastern Gansu ancestor of culture tourism tourist market.Based on the analysis of the Fuxi temple scenic area product supply condition,by the literature,field survey,questionnaires,interviews,data analysis and other forms to analyze ancestor culture tourism customer market demand characteristics of Fuxi temple,including total characteristics and basic characteristics(time characteristics,spatial characteristics,population characteristics,behavioral characteristics,consumption characteristics,the preference of tourist resources,the evaluation of tourist activities),and through the grey GM(1,1)forecast model to foretell from 2017 to 2022 people total number and tourism income of Fuxi temple scenic area.On that basis of that to predict and evaluate the ancestor culture tourism market development trend of Southeastern Gansu in the future.Provide the basis for designning The ancestor of culture tourism products in Southeastern Gansu and tourist market development strategy.And then,carried on tourist market of strategic positioning,image positioning and market positioning for The ancestor culture tourism.Based on the 4Ps theory targeted came up with it's development strategy.The ancestor of culture tourism is a special kind of theme tourism,with the improvement of the national economic income people pay more attention to mental consumption demand.Southeastern Gansu ancestor of culture tourism market development was based on the large market development under the background of new era demand.The development of the ancestor of culture tourismshould pay more attention toparticipation,the experiential,affective multi-cultural development,enhance its brand awareness,build the complete the ancestor of culture tourism industry chain,to attract more tourists,so as to realize the living condition of its resources,promote the development of local social economy.