Study On Relationship Among Tourism Involvement,Place Attachment And Tourist's Happiness

Leisure and tourism has been an essential way to relax for modern human being.With the development of China's economy and the continuous improvement of the level of material life,the requirement of the modern human being has been developed.It requires much more complex emotional experience,not simple sightseeing.In tourism activitie,tourists pay more attention to the satisfaction of tourism resources such as tourism resources and infrastructure,and they are eager to achieve happiness from tourism activities.However,the reality is that the management and the excessive exploitation of the tourist attractions.It has leaded to the attractiveness and less satisfaction to tourist,which has an impact on tourists' happiness.To promote sustainable development of tourism and promote the tourists in the tourism activities in the recreation of happiness,the purpose of this study is to promote the visitors' well-being,discussing the relationship among the tourism involvement,place attachment and well-being,and testing the mediator of place attachment tentatively.Firstly,analyzing the existing literature and theoretical knowledge based on the domestic and foreign related fields,putting forward relevant theoretical assumptions and construct conceptual models preliminarily.The paper based on literature review,small-scale interviews and a pre-test,forming a formal questionnaire.Taking the ancient city of Dali as a case study,data collection was carried out in Dali ancient city.A total of 252 valid questionnaires were collected.Then,in thia paper,the software SPSS20.0 was used to analyze the sample data,and the theoretical hypothesis was further tested by data.The results show that: the tourism involvement of the tourists has a significant positive influence on place attachment;the place attachment of tourists has a significant positive impact on subjective well-being,and the identity of local place attachment has.a significant positive effect on life satisfaction and positive emotion;tourist involvement and subjective well-being are related to tourists;tourist involvement in place attachment and recreational well-being play a partial mediating role in the relationship,in other words,tourist involvement has an effect on recreational wel-being through local attachment.At last,this paper based on the above research conclusions,discussing how to improve the level of visitors' involvement,local attachment feelings and happiness.