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Study Of S Company's Product Certification Department Certification Tactics

Posted on:2019-09-07Degree:MasterType:Thesis
Country:ChinaCandidate:J SongFull Text:PDF
GTID:2429330545952194Subject:Business Administration
Abstract/Summary:PDF Full Text Request
Excellent product is critical to the success of a company.So,new product development becomes one of its key strategies and high-quality product certification work is also a key factor to the success of the company.But,on one hand,there are some problems in market regulations compliance for many companies.On the other hand,with higher and higher international trading barriers and more and more compliance directives and regulations,there are more and more products to be certified to more and more requirements,which is a bigger challenge to product certification work.But the documentation searching shows the studies relative to product certification mainly focus on a certain single different management topic.It is not clear if they are for the whole company or only for the certification department.Their analytical dimensions are not full.They are also not based on the real case of S company's product certification department.Therefore,it is necessary to research the certification tactics for S company's product certification department from a strategitic view and more analysis dimensions.And these product certification department certification tactics are to instruct product companies to actively improve the product certification work quality,initiatively lead the product development and market development to win better economic and social benifits.This paper studied how to make and implement certification tactics for S company's product certification department to improve S company product certification department work quality.First,this paper raised S company's product certification department had some issues with its work through the questionnaire surveys to agency companies,household appliance manufacturers and S company.Next,this paper analyzed the factors acting to product certification work quality by quoting the quality management system requirements ISO 9001:2015.Then,basing on the latest special real case of S company's product certification department,making good use of the stated theoretical basis,research status and product certification quality factors mentioned above,applying the strategy management model,SWOT matrix and QSPM analyse tools of strategy management,which normally is applied to a whole company,and with some changes,make the certification tactics for S company's product certification department.This paper got the certification tactics that S company's product certification department should adopt the comprehensive product certification work model,enhance the product certification processes oanagement and build a knowledge certification team.Finally,made some strategy solutions to implement the selected certification tactics.There are 3 main innovations in this study.First,this paper creatively built the quality dimentions for the product certification work quality by quoting the famous ISO 9001:2015 quality management system requirements and creatively applied the strategy management model,SWOT matrix and QSPM analytical tools,which are normally for a whole company,to a smaller product certification operation department,elevating product certification work to a strategy level to analyse,select,plan and implement the certification tactics.Second,this paper raised the comprehensive product certification concept and the certification tactics that the product certification work should follow the comprehensive product certification model for the first time.Third,this paper creatively suggested the companies in the ecological chain to break their boundaries to cooperate in the product certification work.These innovations promote the compliance of product certification regulations,proactively management of the product certification and the development of modular networking organizations.
Keywords/Search Tags:S Company, Product Certification, Strategy, Quality
PDF Full Text Request
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