Study On The Effect Of Regulation Policy Of Real Estate Market From A Process Perspective

Although real estate market in China started relatively late and the time of its development was short,it has also witnessed vigorous development under the background of the rapid development of China's macro economy.However,the trend of overheating has prompted the housing prices to soar,and also has given birth to a series of social and economic issues.The Central Government and local governments at all levels have adopted a series of administrative,land,fiscal,monetary,and other policies to control house prices,aiming at stabilizing house prices,promoting reasonable return of house prices,and returning housing to the residential property and protecting the right to the public.But the effect of regulation and control policies is not satisfying.The theoretical research on regulatory policies also lacks depth and systematism.This paper is to study the effect of real estate policy regulation from the perspective of process by adopting a combination of quantitative analysis,theoretical analysis and empirical analysis of research methods,together with a comprehensive use of group psychology,government marketing theory,agenda settings and other multidisciplinary knowledge.Firstly,the basic framework of the regulation and control policy process is established,including the clear understanding of the participants and the main activities of the regulation and control policy,and the control process was analyzed;then the in-depth analysis of the government's main body control policy behavior and the public main policy acceptance behavior analysis are conducted.The factors that influence the deviation of the government's main policy behaviors and public main policy acceptance behaviors are summarized.Then this paper puts forward a comprehensive evaluation framework of real estate regulation and control policy with two dimensions of economic effect and social psychological effect,and analyzes the economic effect dimension and social psychological dimension separately,and also carrys out index design of economic effect and social psychological effect index design.Afterwards,taking the evaluation policies conducted in Zhengzhou City in October and December 2016 as an example,this paper has made a comprehensive evaluation.Descriptive statistical analysis and a single-sided paired-samples T-test are used for economic effects.The results shows that this round of control policies has made real estate transactions.The significant decrease in the amount has inhibited the pre-explosive phenomenon to a certain extent,but it has not had a significant impact on housing prices.Using the method of questionnaire survey for social and psychological effects,and using descriptive statistical analysis and one-way ANOVA to quantify the survey results,the results show that before the formulation of regulatory policies,although the public's willingness to participate is strong,there is no clear channel for public opinions.The degree is low;the public opinion has not been fully taken into account in the formulation of the regulation and control policy.The content of the announcement is far behind the expectation.After the implementation of the regulation and control policy,the real estate developer has violated the policy,but the government supervision and punishment is not enough.Unreasonably,the public's overall satisfaction with the control policies is low.Finally,it analyzes the strategic and strategic aspects of the government's regulatory policies and proposes countermeasures.The conclusions obtained in this paper are as follows:(1)The public participation in the real estate market is relatively low,the public is less satisfied with the control policy process,and the social and psychological effects of the control policy are poor;(2)Government entities The behaviors before policy regulation,policy formulation,and policy regulation have different characteristics and are affected by multiple factors to form deviations in control behaviors;(3)The public,as the subject of regulation and control policy behavior,has congruence and anticipation of the acceptance of regulation and control policies.The guiding characteristics are also influenced by the transparency of the real estate market,the stability of real estate control policies,the media guidance,and the opinions of public opinion leaders;(4)The two-dimensional comprehensive evaluation framework of economic effects and social and psychological effects can explain the regulation more rationally.