Research On Profit Model And Financial Evaluation Of Game Company

As a new growth point of the Internet economy,the online game industry has gradually become the pillar industry in China,and has been widely concerned and recognized by netizens.The game companies in our country make profit mainly through a variety of profit models,such as time payment,props and value-added services and advertising implants.With the development of the times,the game company also realizes to find a unique profit model suitable for the development of its own enterprise to cope with the market competition.This article adopts the case analysis method,the quantitative analysis method and the contrast analysis method.The first chapter mainly expounds the research background and significance of this article,and based on summing up and absorbing the domestic and foreign profit model theories,puts forward a new definition of the composition of the profit model of the game industry,and also makes innovations in the research object and research perspective.The second chapter mainly describes the profit model and development status of our country's game industry,and introduces the components of the profit model including profit source,profit point,profit lever and profit barrier.The third chapter takes Shanda game company as an example,analyzes the income structure,cost structure and profit structure of the profit model,and summarizes the characteristics,advantages and disadvantages of the profit model elements of Shanda game company based on the analysis of the constituent elements of the profit model in the previous chapter.The fourth chapter is based on the comparison with other game companies,analyzes the income and cash flow of Shanda game company,evaluates its profit model from the financial point of view at this stage is working well,and meets the requirements of the development of our country's game industry.The fifth chapter summarizes shengda game company's profit model and optimization measures to provide practical experience for the future development of our country's game industry.According to the study,Shanda game company should adhere to independent research and development as the core,rely on games to enter the major media industries,expand their business,and then attract profit sources through the development and operation of the game content,increase investment in technical funds,adhere to the promotion of game technology and product development.We should strengthen the profit barrier and gradually improve the profit measures.It provides reference for other game companies in China.