Research On Profit Model And Financial Evaluation Of Company B

The advancement and application of Internet technology has boosted the rapid development of the online video industry.With its rich video content and multi-interactive personalized services,online video is very popular among netizens,especially those born in the 1995 s and 2000 s,and has gradually become the mainstream of consumption in the online video industry.Under such new market conditions,how should network video companies seize market opportunities,make full use of their competitive advantages,and become leading companies in the industry? This is a question worthy of discussion.Therefore,this paper takes the online video company B company as the research object,and studies the profit model and financial evaluation of B company,in order to provide reference for the future development of B company.This paper firstly introduces the basic situation and profit model of Company B.Afterwards,the Du Pont analysis method was used to longitudinally compare the financial status of Company B for 5 years,and the Du Pont analysis indicators of Company B were analyzed one by one;The scores are compared and analyzed,and the profitability,operation ability,solvency,development ability and overall financial risk of Company B are evaluated from the financial point of view.Finally,it summarizes and summarizes its profit model and financial evaluation,puts forward the problems that may arise in business development,revenue and expenditure structure,and development plan under this profit model,and provides feasible suggestions.The author believes that the business development of company B is balanced,the game business is relatively mature,and the live broadcast service and advertising business are growing rapidly.It also relies on the unique high-viscosity user base of "up masters(users)-user-created content-attracting new users-motivating up masters and other users" to commercialize user traffic.A unique profit model.