From The Perspective Of Urban And Rural Guangzhou Lu Tian Zhen Rural Tourism Development Research

Rural tourism originated in Europe in the middle of the nineteenth Century,and developed rapidly in Europe and America in 1970s.It is a kind of sustainable development tourism industry which aims to protect the natural ecological environment.As a sunrise industry,tourism has been listed as the third largest industry in the world.In recent years,China's tourism industry has maintained rapid growth,and effectively promoted the promotion of China's national economy.Guangzhou city tourism development planning in 13th Five-Year,and strive to build a new pattern of "one circle and two belts".The "two belts" is to build the city recreational belt around the city,vacation belt.Eight tourist resort city of Guangzhou is currently the focus of development,half of which is located in Lu Tian zhen.This provides a good policy support for the development of rural tourism in this area.At the same time,Lu Tian Zhen to the construction of the Pearl River Delta the most livable Tourism Leisure City "as the overall goal of development.Firstly,relevant literature on rural tourism innovation in Gero urban and rural development from the perspective of Tian Zhen research and collection of the urban and rural areas,rural tourism,rural tourism to promote the innovation and development of the integration of urban and rural areas are defined;and then the Guangzhou Lu Tian Zhen rural tourism development present situation analysis,find out the problems and causes;and then through the using the SWOT analysis method to analyze the status quo of rural tourism innovation and development in this area from the four aspects of advantages and disadvantages,opportunities and challenges;and through the rural tourism development pattern innovation of the European Union,the United States,Spain and Japan are summarized,and the experience for the current situation and existing problems;finally puts forward some countermeasures and suggestions,Lu Tian Zhen rural tourism innovation development such as:the planning of rural tourism development in this area,the development of rural tourism and leisure agriculture experience,And build characteristic villages to speed up the infrastructure construction of rural tourism industry.