Research On The Digital Influence Of Large And Medium-sized Commercial Banks In China

The rapid development of digital technology has brought unprecedented influences and challenges to commercial banks.How to deal with these impacts positively and transform digitally successfully has become an important topic to commercial banks.Therefore,this paper studies the impact of digital technology on China's large and medium sized commercial banks along the logical thought of "finding problems,analyzing problems and solving problems",and on this basis,the Countermeasures of commercial banks are put forward.The main research work of this paper is as follows: firstly,the essence of digital technology is studied,and the influence of digital technology on China's commercial banks is studied.This paper discusses the impact of the development of the four digital technologies on commercial banks,and analyzes the impact of these technologies and their combinations on commercial banks,including the direct impact on commercial banks and the indirect effects of the financial high-tech enterprises on commercial banks.It focuses on the impact of business and risk control on commercial bank,and carries out qualitative analysis.Through the analysis,the combination of Finance and science and technology has changed the traditional financial way.It has an impact on the traditional finance,such as borrowing,wealth management,payment and settlement,credit and retail banks,etc.,affecting the business management model of commercial banks and so on.Secondly,it makes an empirical analysis of the impact of digital technology on commercial banks.A total of five large state-owned banks and 11 joint-stock banks are selected as the research object,and the data from 2007 to 2016 are extracted to carry out quantitative analysis.The ROA is taken as the dependent variable and the internal and external environment affecting the performance of the bank is studied in two aspects.In the qualitative analysis of the impact of commercial banks,The internal factors can be examined by the scale of operation,the proportion of financial technology investment in fixed assets,the rate of capital adequacy,the rate of non-performing loans,the growth rate of non-interest income,and the ratio of cost and income.The external environment mainly examines the scale of Internet financial development and the growth rate of M2,which affect the operation of the bank.The paper then establishes a model for empirical analysis,and further analysis and discussion of the empirical results.Through qualitative analysis and empirical quantitative analysis,this paper holds that digital technology has a profound impact on China's commercial banks.Digital technology has a profound impact on China's commercial banks in the deposit business,payment business,credit business,the intermediary business,risk control of bank,and digital technology also had an impact on the existing service concept and service model.Finally,the paper carried out root cause analysis and proposes corresponding solutions.It is suggested that the commercial banks of our country have to make a digital transformation if they want to be invincible.Through rethinking the digital transformation,this paper puts forward the corresponding solutions: first,the commercial banks need to change the management concept actively and adjust the management strategy.Second,new ideas are also put forward in reshaping the digital culture of commercial banks and the way in which commercial banks need to do their work.It is pointed out that in the process of digitalized transformation,commercial banks need to change their organizational structure and introduce agile work methods to respond quickly to changes.Third,in the application of financial science and technology,the banking industry should also actively coordinate with financial science and technology companies,actively introduce financial science and technology,organize special teams to study and apply financial science and technology,such as large data,cloud computing,artificial intelligence,block chain and so on,to keep up with the pace of golden thaw technology and actively explore and apply it.We should establish a new innovative financial service mode and products to provide excellent financial services for our customers.Fourth,regulatory authorities should strengthen supervision over financial technology in order to deal with systemic risks in banking industry.In short,with the development of digital technology,the banking industry will transform digitally and step into the digital banks 4.0 step by step.