Marcuse's Theory Of "Consumption Alienation" And Contemporary Value

Marcuse's theory of theory has attracted the attention of the world.This includes the famous theory of "consumption alienation".Marcuse criticized the western consumer society by using the micro,multi-directional and multi angle research perspective and revealed the alienation in the consumption field.In order to understand Marcuse's theory of "consumption alienation" in a comprehensive and profound way,on the basis of combing his theory,this paper analyzes the value and limitation of Marcuse's theory of "consumption alienation" from the perspective of Marx's doctrine.In summary,Marcuse's consumption idea is consistent with the moderate consumption concept of Marx doctrine and the modest and moderate consumption concept proposed by the president in the nineteen major reports.However,Marcuse did not realize that the "initiator" behind the phenomenon of "consumption alienation" is capitalist private ownership,but the origin of "consumption alienation" is attributed to science and technology,which is the main limitation of Marcuse's theory of "consumption alienation".In recent years,there are some unhealthy consumption phenomena in our country's consumption field,although it is not the mainstream,but the adverse effects can not be underestimated.If this phenomenon is not made in time,it will inevitably impede the sustainable development of our society.Therefore,the author makes a qualitative analysis of the problems appearing in the field of domestic consumption,and finds that it has some similarities with the phenomenon of "consumption alienation" in the western society,and more importantly,it has its own characteristics.Therefore,the author not only drew lessons from Marcuse's theory of "consumption alienation",but also combined with the actual situation of China's political economy,analyzes the manifestation,essence,harm and origin of the unhealthy consumption phenomenon in our country's consumption field,and explores independently,and puts forward the way to solve the phenomenon of our country's morbid consumption in accordance with the reality of our country.Eliminating the unhealthy consumption phenomenon in China is the inherent requirement of constructing a green,reasonable and rational consumption pattern advocated by President Xi in the nineteen major reports.At the same time,it is also conducive to promoting social harmony,health and sustainable development,and promoting China's early realization of the "Chinese dream".This is the final foothold of the writer's writing.