Research On The Development Strategy Of Rural Commercial Bank Of A City In Henan Province Under The Impact Of Internet

Nowadays,the competition is becoming more and more fierce between the enterprises at home and abroad and between the financial and the non-financial enterprises in the fast changing environment.With the rapid development of Internet technology in China,the Internet has been well applied and developed in many industries,and the network has influenced and reshaped people's consuming habits.The application of the Internet in the financial industry has broken the original structure of financial products and created many new financial terms and financial products.Today,the internet finance has fiercely competed with the traditional finance.The competition will be more fierce in the near future.Rural credit cooperatives is the typical representative of the traditional finance.Rural Credit Cooperatives is an important constituent of our financial system in China,the mainstay in the rural finance as well as a financial nexus linking with the mass farmers.It has made many important contributions in promoting the rural economic development,the modernization of agriculture,helping farmers out of poverty and increasing their income and other inspects.In recent years,the reform of the Henan rural credit cooperatives is in full swing.Most rural credit cooperatives are transformed into the rural commercial banks.Under the background of Internet,It is concerned whether the reformed rural commercial banks does not forget original intention of offering better service for the agriculture,rural areas and farmers,having some developments based on persisting in serving agriculture,rural areas and farmers and improving their development strategies in order to adapt to the new environment,seizing the opportunities,and meeting the challenges.This is a matter of common concern of all of our working persons in rural credit cooperatives.Therefore,It is of great practical value and significance to study the development strategy of A City Agricultural Commercial Bank.This article analyzes facing impact of Internet finance on A City Rural Commercial Bank by using various analytical methods.First of all,this article analyzes the current development situation of Internet finance at home and abroad and finds out the opportunities and challenges that internet finance brings to the Rural Commercial Bank of A city.Secondly,through analyzing the environment of the Rural Commercial Bank of A City,analyze the external environment of the politics,society,technology and etc respectively and also analyze the five forces of the industry environment to find out the competition which it faces.Thirdly,through analyzing the internal conditions of A City Rural Commercial Bank comprehensively,find out the competitive advantages,disadvantages and possible opportunities and challenges.Finally,according to the current situation of A City Rural Commercial Bank,formulate the development strategy which is suitable for itself and suggest the corresponding safeguard measures.