The Research On Mobile Payment Business Development Strategy Of N Rural Commercial Bank

With the development of information and networking,mobile Internet has become an important part of people's life.The application of mobile payment to consumption has gradually become an important mode of consumer payment.At present,the main position in the field of mobile payment is the third party payment,and the commercial bank is still in a situation of catching up in the mobile payment.This research takes the strategic construction of mobile payment development of N Rural Commercial Bank as a research topic,aiming at forming accurate analysis and realizing exploration in practice and theory.This study is divided into seven parts.The first chapter is the introduction to the research background and research significance,as well as the literature review.The second chapter is an overview of the mobile payment business,and analyzes the concept of mobile payment,the mobile payment mode and the mobile payment technology mode.The third chapter is the analysis of the current situation and the internal environment of N Rural Commercial Bank's mobile payment.The fourth chapter is the analysis of the external environment of N Rural Commercial Bank's mobile payment.The fifth chapter is the analysis of the strategic choice of N Rural Commercial Bank's mobile payment.The sixth chapter is the analysis of the strategic implementation of N Rural Commercial Bank's mobile payment.The seventh chapter is a summary of the research.With the popularity of mobile payment,focusing on mobile payment in the development process of N,it plays an important role in shaping the core competitiveness.In the mobile payment product innovation,audience cohesion and joint exploration,we need to explore actively,which is significant for mobile payment practice and mobile payment theory.