Study On The Strategic Transformation Of GH Real Estate Group

Along with the rapid development of urbanization,China's real estate market has been developing for more than 30 years,experiencing three phases---beginning,prosperity and digressiveness.At present,the real estate market is at digressive phase,facing an overall adjustment within the industry,which leaves GH real Estate group in the bottlenecks during the development.Based on the current operating situation of GH Real Estate group,this article,through studying the real estate markets at home and broad,such as relevant experience,policy influence and trend change,makes use of the case study method and literature research method to provide a strong theoretical support for GH Real Estate Group's strategic transformation.This article will put forward concrete suggestions and methods for the position,the implementation and the protection of GH Real Estate Group's strategic transformation through combining the existing resources,regional market environment and financial indicators and analyzing pest model,Boston matrix and SWOT.Two strategic positioning will be the core competitiveness for GH real estate Group's.Considering the development trend of the market environment and the adjustment of policies,real estate enterprises must keep up with the situation and look for upgrade and transformation,so as to meet the transformation of economic development mode,the requirements of future industry and the social responsibility as well.The trend of aging in China is obviously intensified,we have to grasp the opportunity of the rising endowment real estate market,establish the cost-leading development strategy.Meanwhile,with the flourishing tourism real estate market,we need to respond to the call of national policy,formulating the development strategy of the tourism real estate.This article,through the reasonable arrangement of the frame structure and the scientific analysis of logical thinking,divides each part into several different analytical points to sum up and provide reference value for the strategic transformation of GH real Estate group.It also provides reference experience and theoretical support for the small and medium-sized real estate enterprises,faced with the choice of strategic transformation,provide reference experience and theoretical support.