| It is the time that China is in the social transition, and reform has entered a crucial stage of economic development by the larger impact of the international financial crisis. The government actively develops people’s livelihood and career, focus on the regulation of real estate, financial mortgage austerity policies, real estate industry focusing on the tourism real estate. Fangchenggang City, Jinou real estate company in the economic, political, social environment, also hopes to develop tourism real estate business through strategic adjustment, open new channels of development, the company’s operations to the next level.Direct access to first-hand information from Jinou, objective description and analysis of the basic situation of the company’s internal and external Jinou, targeted the tourism real estate development strategy recommendations. Tourism real estate development strategy that focuses on of Jinou real estate company, in order to promote the development and growth of the company’s main business. First, by analyzing the Jinou real estate company internal conditions, including the organizational structure, financial position, operational capacity, human resources and corporate culture, and expounded the development of tourism real estate business foundation conditions; then through the SWOT analysis method of Jinou real estate company within The external environment for the in-depth analysis, including political, economic, social, environmental, geographical environment, industry trends, and competitive environment. At the same time, based on a combination of factors, the overall strategy for the development of real estate companies in Jinou choice, highlighting the competitiveness strategy. Finally, we discuss the strategic risk prevention mechanism, and the development of safeguards.Tourism real estate market in China has been years of development, but the of Fangchenggang City of tourism real estate has not yet formed a great scale and almost no paper specific analysis of Fangchenggang City, Jinou tourism real estate development strategy can make up for the the Fangchenggang City tourism real estate development strategy this blank. At the same time, the practicality of this article is to explore and analyze the system of Fangchenggang City, Jinou real estate company’s development strategy, can play a guiding role for the Jinou real estate company in the future development of tourism real estate business. |
