Research On The Risk Of Capital Chain Management About The Internet Consumer Finance

With the development of social economy and Internet technology,people s consumption behavior has been continuously upgraded and gradually formed a consciousness of online consumption and credit consumption.In this context,Internet consumer finance has become popular and quickly occupied the market.However,behind the rapid development of consumer finance in the Internet,there are still many problems:low industry entry barriers,low-quality entrants disrupting the market and negative impact;the industry is highly homogenized and fiercely competitive;corporate bad debts are increasing.The capital chain issue is highlighted.At present,research on Internet consumer finance is mainly focused on starting from the industry business model,improving credit information system,establishing relevant legal risk prevention mechanisms,and lacking in-depth research and analysis of the risk of capital chain of internet consumer financial platform.Based on this,this article takes the risk of the capital chain of the Internet consumer finance industry as the entry point,and proposes related control and risk reduction recommendations.The research idea of this article is based on the review of relevant research,firstly relying on the value chain theory to analyze the operation flow and risk of the industry capital chain,and then constructing the capital chain risk assessment system in conjunction with specific cases,analyzing the causes of risks,and finally proposing targeted solutions.Risk control measures.The main contents of this paper are as follows:The first chapter is an introduction,introduces the research background and research problems,current research status and insufficiency,research ideas,innovation and inadequacy of this article.The second chapter is a literature review,which introduces the research results of domestic and foreign scholars in Internet consumer finance,capital chain risk and capital chain management.The third chapter analyzes the status quo of China's current Internet consumer finance industry and capital chain risk from the industry development process,industry analysis,industry service model,and industry value chain.In the fourth chapter,taking the Qudian as an example,the capital chain risk existing in the company is analyzed,and the capital chain risk of the company is evaluated on the basis of the analytic hierarchy process and the efficiency coefficient method.The fifth chapter combines the contents of the previous chapter and proposes relevant recommendations for risk control.The sixth chapter summarizes the conclusions of this paper and the deficiencies in the research.The main contributions of this paper are as follows:(1)There are few studies on the capital chain management of the Internet consumer finance industry,and most of them are qualitative researches.This paper selects specific cases for analysis and conducts quantitative research;(2)This article uses Qudian as an example,the status of the company's capital chain is analyzed from three aspects:the financing phase,the fund use phase,and the fund recovery phase;(3)For the possible risk points of internet consumer finance,companies can use the analytic hierarchy process to evaluate the funds in the industry.The risk of the chain,and focus on risk control from the three dimensions of financing,operations and fund recovery,this has certain reference value for the capital chain management of other companies in the Internet consumer finance industry.