Empirical Analysis On Farmers' Financing Behavior And Its Influencing Factors

In recent years,the development of modern agriculture has become a hot topic.At the2018 Central Rural Work Conference,General Secretary Xi Jinping proposed the new concept of insisting on the structural reform of the agricultural supply side as the main line and accelerating agricultural modernization.In this paper,210 farmers from four tourist villages in Linzi District of Shandong Province were selected as the research objects.In the previous paper,the basic personal information,family basic information,and their own economic status were investigated through paper questionnaires.Further,from the perspective of farmers,a questionnaire survey was conducted on the financial environment and interpersonal relationships of farmers.The factors affecting rural households were divided into internal factors and external factors.In the mid-term,the questionnaire was systematically organized and summarized.Descriptive statistical analysis was conducted on the basic characteristics of households and family characteristics,financing needs of farmers,financing channels,and financing scales.In the later period,an empirical analysis was conducted on the financing behavior of rural households in the sample area by establishing an econometric model.The empirical part of this paper is mainly to establish binary Logistic model and multivariate Logistic model through Stata software,and conduct empirical analysis on the financing needs of farmers and the financing channels of farmers.The results showed that:Farmers' age,gender,family population,interpersonal relationship,whether they have financing experience,whether the financing interest rate is moderate,distance from financial institutions,and service evaluation of financial institutions have a significant impact on the financing needs of farmers.Farmers' age,gender,education level of households,household population,family annual income,financing interest rate,distance from financial institutions,and whether farm households have collateral have a significant impact on farmers' choice of financing channels.Through empirical results,it can be seen that if a formal financial institution wants to increase the financing needs of rural households,it can conduct publicity and education for men in households of households,and can also educate villagers with good interpersonal relationships in financial knowledge,and can also reduce financing.In the form of interest rates,either reduce the transaction costs of FH financing,shorten the distance between rural households and rural financial institutions,or increase the qualityof financial services through training of employees to improve the financing needs of farmers.If farmers want to meet their financing needs,they can continue to enrich their own cultural knowledge within their own capabilities,but also to do a good job with the relationship between the neighbors,more exposure to new things,to break the traditional concept to improve their financing needs.For the farmers to choose the formal financing channels or informal financing channels,the government should make the right guidance,encourage farmers to obtain funds from the formal financing channels to avoid the risk of borrowing;at the same time,the government should exercise reasonable supervision over informal financing institutions to ensure rural finance.The market operates reasonably and continuously improves the rural financial system,allowing farmers to access a variety of financing channels.