Asset-light Operation Mode Of Financial Strategy Management

In the 30 years of China's economic reform and opening up,the production of white household appliances has become an important part of economic development.With the continuous accession and rise of many companies,competition in the industry tends to be intensified,and the package and level of the market are constantly increasing.In the face of production capacity and excess production inventory,business revenues have increased,but profits have declined year by year.The business strategy of blindly pursuing economies of scale development and price warfare cannot be adapted to the current industry development.With the development of science and technology and the advancement of modern business concepts,the company has changed its original"heavy" asset management to "light" asset management.This has improved the efficiency of the company's operation and operation,facilitated the development of the company's focus in the industry,and ensured the company's long-term and steady development in the industry.Ultimately achieving a stable profit flow is an issue that companies need to address and solve.The research question in this article is how China's white-household appliance manufacturing company has effectively changed from a "heavy" asset operation mode to a "lighter" asset operating mode.It described the use of finance in the current enterprise operations and enterprise revenue generation.This kind of relationship supports and cooperates with the development and operation of the light asset operating model to maximize the value of the company.The analysis method and idea of this article is through the research and analysis of the Chinese white household appliances production industry,and elaborates the problems and challenges that China currently has under the "heavy" asset model.The study found that the current application of "light" assets in China's household appliances production industry is feasible and feasible for transformation;Analyze the characteristics and advantages and disadvantages of the two operating modes of heavy assets and light assets from the financial status analysis,and summarize the characteristics and advantages and disadvantages of the two operating modes.Secondly,Qingdao Haier Group was selected as the research object,and a "light" asset operating mode used by manufacturing enterprises of a white household appliance was produced to deeply study the correlation between the financial strategy implementation plan and the company 's business operations.We know that the financial strategy is an important part of the company's business operations.It is an important part of the company's ability to obtain higher profitability,and it is also an important part of the stable and long-term development of China's home appliance manufacturing companies.Third,through comparison with other domestic listed companies of home appliances,further analyze the financial characteristics of the light asset business model,study and discuss the inevitable channel of the "light" asset operating mode of the household appliances production industry in China,and provide "light" asset management for China's home appliance enterprises.The basis for the use of methods and transformation applications.The research conclusions of this article mainly include the following two aspects:(1)Qingdao Haier Group has typical asset-light features,such as a huge brand influence,a perfect logistics system,standardized service processes,and a large number of customer marketing networks,etc.It further confirmed the competitive advantage of the light asset operating model.(2)Through the performance analysis,it was verified that the financial strategy formulated by the Qingdao Haier Group was in line with the enterprise's asset-light operating model,and it also provided a certain reference role for home appliance manufacturing and manufacturing enterprises.