Qingdao Haier Asset-Light Strategy And Its Risk Analysis

In recent years,with the continuous popularization of home appliances and the influx of foreign home appliance brand,home appliance manufacturing market in China has gradually saturated state,the competition between the domestic home appliance manufacturing industry has presented the white-hot trend,the disadvantages of operating model serious homogeneity was on display.In the globalization process accelerate and push forward under the background of market reform,the scale of the traditional economic benefits winning heavy assets operation mode has affected the development of enterprise and even form a certain restriction,electrical home appliances manufacturing enterprises want to break the barrier of the competition between enterprises and realize the sustainable development,how to avoid"heavy","light",a successful implementation to the transition of light asset operation mode is very important.Qingdao Haier can among the same industry as an industry benchmark enterprise falling profits or even losses still unique,steady rise in profit,its operating mode of light assets in the process of using is played.Based on this,this paper USES literature research,case study and comparative analysis,to Qingdao Haier as the research object,through the application of light assets operating mode shows characteristics of exploration,and the implementation of the model with the conditions and the specific measures were analyzed,and finally explore light assets operation for its risks and put forward the corresponding countermeasures and Suggestions.Hope through this article to the Qingdao Haier to light asset operation mode of application of risk analysis and countermeasures put forward,on the one hand can make the Qingdao Haier foster strengths and circumvent weaknesses,offer the direction for the sustainable development of its more smoothly after,on the other hand,for other enterprises or asset light mode transformation in the bottlenecks encountered in using light asset operation mode to provide reference for reference.