Research On The Promotion Of Grotto-type Scenic Spots' Attractiveness Based On Tourist Perspective

The promotion of grotto-type scenic spots' attractiveness is the most important issue in the construction and development of such scenic spots,and it is also an important subject for the study and discussion of the whole tourism.Among the current research results,the number of research program to enhance the attractiveness based on the perspective of tourists is relatively small.Scenic construction does not target at the needs of tourists,which results in the stagnation of scenic development,and ultimately make such scenic areas failed to produce the corresponding economic,social and environmental benefits in spite of the numerous time and financial investment.Based on field investigation and questionnaire survey,and through the methods of literature research and quantitative and qualitative research,the paper analyzes the characteristics tourists' activities and the attractiveness of grotto-type scenic spots by taking the elements of tourism and the characteristics of grotto tourist areas into consideration and taking the Bingling Temple Grottoes in Gansu Province as the typical research area.The paper demonstrates that the attractive elements of Bingling Temple Grottoes mainly include cultural value,natural environment,tourist location,service facilities,publicity and marketing five aspects,which generate high tourist perception,high re-visit rate and referral rate,and even big development potential.On the basis of reading literature and the previous research results,the paper studies the potential aspects and realization of tourism attraction,and try to summarize the mode to enhance the attractiveness of grotto-type scenic spots from the aspects of ontology resource elements,additional elements,input cost elements and output factors.By analyzing the present situation and the practical problems of Bingling Temple Grottoes,the paper also proposes some suggestions to enhance the attractiveness of Bingling Temple Grottoes from the following five aspects:the original culture,the innovation culture,the rich tourism products,the characteristics of service facilities and space images.The paper also demonstrates that the promotion of attractiveness in Bingling Temple Grottoes tourism should follow the principles of "life","culture","entertainment leisure","refinement",and "characteristic",and try to provide directional advice for its future development.