Research On The Profitability Improvement Of Audi Dealer YZ Company In The Internet Age

With the rapid development of Internet technology and the gradual improvement of mass consumption starting from the physical store to the network consumption,the emergence of new business models to form a larger impact on the traditional sales model for car dealers on behalf of the terminal services,service upgrade is the sustainable development of enterprises must face the issue.Luxury car market sales growth was significantly higher than that of the passenger car market in recent years in china,with the city of luxury car outlets network expansion,city dealers in the competition between enterprises intensified efforts,gradually diluted the dealer enterprise car sales profits,some enterprises retail profits even at a loss,the dealer enterprise how to find new profit growth in the transformation,promote the synchronous growth of sales volume and profit rate,enhance corporate profitability,maintain long-term stable development of enterprises is the major problem facing enterprises dealers.Based on the current operation and development status of car dealers,this paper takes Audi dealer YZ as an example,from the perspective of financial management and business management,to study the Internet's external factors and internal profitability of Audi dealer YZ profitability.This paper considers the factors that influence the profitability of the enterprise target customers and marketing division is not accurate;enterprise car sales profit margin is low,the new level of the cause of low profitability;customer service profit margin larger contribution,belongs to the customer service service profit pattern;enterprise cost management is not reasonable,the internal control system is not perfect.Aiming at YZ company's proposed safeguard measures to enhance its profitability,it provides decision basis and theoretical reference for YZ company,and helps to promote healthy development of enterprises under the Internet.