Study On Competitiveness Evaluation And Promotion Strategy Of Leisure Agriculture Industrial Clusters In Jinjiang City

With the continuous progress of society,the prosperity and prosperity of economy and the competitive advantage of the rapid development of industrial clusters have attracted people's attention.At present,most of the research scholars mainly focus on the research on manufacturing industry,while the research on industrial clusters based on the leisure agriculture industry is less.With the accelerating pace of life in modern society,people's life quality requirements of growing,more and more people tend to return to nature,looking for rural life,experience life leisurely and comfortable country slowly ease,the development of leisure agriculture fits people's needs change,so the leisure agriculture in the future will become a new driving force of the agricultural development,the trend of the leisure agriculture industry cluster also arises at the historic moment.Jinjiang relying on local rich natural resources,historical culture and local agricultural production conditions and so on,gradually realize the large-scale development in recent years,the formation of a certain number of leisure agriculture industry cluster.This article through the analysis of the results of research scholars at home and abroad,to understand the leisure agriculture related concepts and theories of industrial clusters,and then from the Angle of qualitative research,analyzes the jinjiang leisure agriculture industry development present situation,the inevitability of leisure agriculture industry cluster development trend,as well as the factors affecting the level of competitiveness,and then to determine the cluster phenomenon;Then used the analytic hierarchy process,according to the measured level 3 index layer,to build A belongs to the jinjiang leisure agriculture industry cluster competitiveness evaluation index system,level 1(A)the target layer is the main object of the system of evaluation of leisure agriculture industry cluster competitiveness,secondary rule layer(B)is divided into resources and environment,infrastructure,location conditions and marketenvironment,social environment,the management level and product characteristics of seven aspects,three evaluation factors(C)for the secondary criterion layer further refine 35 specific indicators,and then combined with the Delphi method to determine the weight of each factorin the corresponding,The comprehensive evaluation method was used to evaluate it,and the following conclusions were drawn:The leisure agriculture in jinjiang city has shown signs of industrial cluster,and the total score of evaluation result is 7.17,indicating strong competitiveness and broad development prospects.With advantaged leisure agriculture resources,geographical conditions and perfect infrastructure,it has created a good environment for the development of jinjiang leisure agriculture industrial cluster.,on the other hand,there are some restriction factors of promoting industrial cluster competitiveness,such as leisure agriculture demonstration site failed to good leaders play a good role,enterprise's innovation ability is low,the cluster area of leisure agriculture industry chain is shorter,workers,lack of relevant knowledge accomplishment and service skills,the operation of brand effect is not significant,the theme positioning is not clear,product development is attractive enough,and so on.Finally,put forward to solve the problems that exists in play a role of the government,and create a good environment for development,support leading enterprises,strengthen brand demonstration effect,improve the industrial chain,realize the benign interaction,the strengthened enterprise innovation ability,catalytic industry cluster development,attaches great importance to the cultivation of talents,improve the management level,develop characteristic agriculture,excavation culture connotation,to speed up the resources integration,to promote industrial convergence and so on,in order to enhance the level of jinjiang leisure agriculture industry cluster competitiveness,catalytic leisure agriculture industry cluster is matured.At the same time,also to a certain extent,to achieve the optimization of the jinjiang leisure agriculture industry structure adjustment,resource configuration ratio and industry to increase the business benefit,and promote the healthy and continuous development of other parts of the leisure agriculture policy reference.