Research On The Countermeasures For The Development Of Brand Agriculture In Jiyuan

Agricultural brand strategy is to explore the modern agricultural development of our country and promoting agricultural industrialization strategy in one of the most dramatic move.It is to improve China's agricultural competitiveness,expand domestic and foreign markets for agricultural products,promote efficient,high quality in our country agriculture comprehensive development inevitably choice.After WTO,many foreign brand of agricultural products into our country to participate in market competition,which brought serious challenges to the domestic agricultural products,brand agriculture became the important task of our country's agricultural development.Jiyuan brand agricultural development to the present,and its features in agricultural and sideline products,has formed a strong regional color system of agricultural products brand,many products have entered the supermarket and other large shopping sites.But with foreign developed provinces and cities of the country or by the rapid development of domestic economy,there is great disparity and deficiency.For this reason,this article according to the theory of regional development and industrial concentration area development,combining with the current national development modern agriculture,the construction socialism new countryside strategic target,in jiyuan city brand agriculture development present situation and the investigation and analysis as the breakthrough point,through the PEST analysis method analysis of jiyuan brand agricultural development environment,thus to jiyuan brand agriculture development countermeasures discussed roughly.