Development Of A Product Business Plan Based On Yoghourts With Aromatic Plants

This thesis presents a study of how to start a business offering an analysis to launch an innovative and healthy product based on the combination of yogurt with aromatic plants,for example,rosemary,thyme,lavender,Artemisia,clove,cinnamon,basil,etc.For the purpose of showing greater recognition of the organoleptic and medical properties of aromatic plants as well as to diversify the yogurt market,which is rather stagnant.The study is based on theories concerning business strategy,entrepreneurship and operations:Create a unique positioning in the market,reach a good agreement with partnership by laying down the basis for the broad-based innovation strategy and align the corporate activities to support the current strategy.In fact,when it comes to creating a company or starting any business activity,as provided by this study,it is necessary to have specialized information that allows you to know the key aspects to develop a stable,successful and profitable company.A distinction has to be made between primary corporate activities,which contribute to generate greater product value for customers,and secondary corporate activities,which contribute to reinforce the primary activities without generating value.Our key objective as a new Aromatic Yoghourts S.L.is to make a large positive impact on the customer mind through the continuous innovation of high quality products,maintaining the customer illusion by reinventing our products in order to generate value for more and more customers each time,and an insuperable customer relationship(service quality),giving the expected personal assistance.