Research On HBM. Package Kelvin (Suzhou) Co., Ltd. Electronic Measurement Technology Development Strategy

Weighting measurement of a country is one of the foundations of national economic activities, its status is very important, scale as a weighing devices is to realize the weight measuring being taken load cells as its core component, wins the functions for load cells!The manufacture of load cells sprouting from the sixties so far, has gone through decades of history, with the rapid development of China’s manufacturing economy, the load cell industry has made considerable progress, according to China Weighing Instrument Association statistics, the production value of7.663billion Yuan in2008; affected by the Financial Crisis in2009, the production value has reached7.052billion Yuan; Chinese load cell industry is just maturing, can provide millions of pieces of steel and aluminum load cells for measurement field, makes a significant contribution to the modernization, and resulted in the emergence of the large number of manufacturers with production value over billions of dollars like HBM Suzhou, Changzhou Toledo (MT), Ningbo Keli (Keli), Tianjin Vishay, Zhongyuan Electrical Measurement.China load cell industry, basically formed a load cell industry of that large companies dominate the market, small and medium size enterprises to follow the pattern and face full competition, increasingly difficult to survive but to start low-quality low-cost competition, Market share loss is a threat of large enterprises already, how to improve their core competitiveness in the fierce competition to maintain advantages, are the challengouse for all enterprises, without the right strategic direction to improve competitiveness, a load cell shall feel much more difficult to succeed in a complex competitive environment.As an example the article based on Hottingger Baldwin Measurement (Suzhou) Co., Ltd, first to reviews and prospects the strategic management theory, then applying SWOT analysis, Porter’s five forces model, and PESTEL tools, explores the load cell strategy, and finally proposes the measures of strategic implementation.First, it analyzes the company’s internal weaknesses and strengths analysis, from research and development capabilities, market position, product positioning, supply chain, operations management, human resources, the overall program and other aspects of in-depth discussion and analysis, and conducted by internal factors evaluation matrix assignment evaluation compared to determine the internal factors on the business impact. The main development of the enterprises are facing great threats and opportunities analysis, and evaluation by external factors evaluation matrix assignment compared to determine the business opportunities facing the threat of business impact. On this basis, eventually, the use of SWOT analysis of corporate weaknesses and strengths, opportunities and threats analysis and comparison of quantitative strategic planning matrix through the strategic choice to determine the roughly corporate strategy. Secondly, it introduces Michael Porter’ s five strength model to analyze the microenvironmenl. of the company, such as potential entrants, substitutes, supplier negotiation, the bargaining power of customers, competitive forces within the industry for analysis and compared according to their strength and the impact of the size of the enterprise, analyzing business strategies should be adopted. Then the external macro-environment of the enterprise PliSTHI. analysis, political analysis of the overall political situation, changes in industry development and investment; economic analysis of the impacting of the international economic environment and domestic economic environment for load cell manufacturing; social factor’s on the symmetry analysis of the impact of social progress for weight sensor; technically analyze impacts of changes customer needs and technological progress; environmental analysis the impact of (he load cell in energy-saving environmental protection, waste disposal; legal analysis of the "Republ ic of China National Metrology Law "amendment after the implementation of the load cell industry, market development, resulting in profound changes, on this basis, from the micro to the macro environment, right strategies, shall pick out to adapt the environment which according to specific events, to guide the development of enterprises.Finally, the proposed business development strategy should be taken to implement the operation strategy, product strategy, brand strategy, R&D strategy, financial strategy and development of integrated solutions to enhance the con: competitiveness measures.